One of my go-to brands, Warehouse, launch their Autumn Winter 2013 campaign; “Style Me If You Can”. This unique online competition allows you to be at the heart of the campaign, inviting you to pick a location in the city and style an outfit for the model that best suits the occasion. You can create a style mood board with the ability to share your creativity with friends through the custom-made built-in social media functions. So what would be your ideal outfit New York, Paris or even Milan?
The Warehouse trend-led collection has been put into every day scenarios such as ‘Going to the Cinema’ or ‘A Walk In the Park’ and the nine best outfits will appear in a film and print campaign credited to each winning stylist. Not only that, you can also win an “i-escape” trip for two to a fashion capital in either; New York, Milan or Paris, suitable for any aspiring creative!
But it’s not just audience participation that makes this project unique, the way Warehouse share it will be too. The film will be made up of nine chapters, released every 90 minutes on a single day. It will be viewable on the Warehouse website, social media and customers own mobile phones. When the viewer watches each chapter they’ll be able to see if there style has been picked.
This unique way of sharing the new collection proves that Warehouse is the brand for the girl on the go.
To Style Me If You Can please visit www.warehouse.co.uk/stylemeifyoucan. Get those creative juices flowing and good luck!!